If Victoria Beckham enters fashion business with her dVb brand, Cindy Crawford also showing off her entrepreneurship with her new home furnishings business. The reports said that she builds the business in partnership with J.C. Penny. And the collection ranges from bath items, wall décor, to rugs.

This is a little surprising timing-wise, since many big department store chains are facing low sales right now, especially in areas of luxury purchases, like bedding. But J.C. Penny president Ken Hicks says they’re trying to take advantage of the market as businesses like Linens N Things go under.

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