Zoe Saldana To be Featured in Fall 2010 Calvin Klein Underwear Global Advertising Campaign

Calvin Klein Underwear announced that acclaimed actress Zoe Saldana will be featured in the women’s Fall 2010 Calvin Klein Underwear global advertising campaign. Ms. Saldana most recently captured the attention of moviegoers as Neytiri in “Avatar,” and went on to receive a total of nine 2010 Academy Awards nominations. The Fall 2010 Calvin Klein Underwear campaign was shot by renowned fashion photographer Mikael Jansson in New York City. The Fall 2010 media campaign will be comprised of a strategic mix of print, digital, and outdoor advertising timed to coincide with October 2010 magazine issues.

“We are excited to have Zoe Saldana as the face of Calvin Klein Underwear, and Calvin Klein Envy, our new product launch,” said Bob Mazzoli, Chief Creative Officer of Calvin Klein Underwear. “Zoe brings the campaign to life, and her universal appeal will enable us to continue to expand our dialogue with our consumers worldwide.”

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