Oakley announced that MotoGP icon Valentino Rossi has joined the Oakley family as a brand ambassador. Rossi’s current favorite is Oakley’s Holbrook sunglass. He is working with the company’s designers to develop his own version of the classic style, and it will be known as the V46 Signature Holbrook. As brand ambassador, Rossi will be the face of the company’s Icon campaign in Italy and Spain. Rossi has nine Grand Prix World Championships to his name, a record seven of which are in the premier class. He has cemented his status as a motorcycle icon with more than a hundred career wins so far. He currently holds the record of 79 wins in 500cc/MotoGP.

“Valentino’s thirst for adrenalin fits the Oakley brand perfectly,” said Scott Bowers, SVP of Global Marketing and Brand Development at Oakley. “He continually pushes performance to the limit, and he respects the fact that we earned our authenticity by doing the same. In all the sports that demand the best vision possible, world-class athletes depend on Oakley eyewear technology for the ultimate in performance and protection. Valentino respects and appreciates that fact. In addition to his record-breaking successes, he is known for his outgoing nature, and Oakley style speaks to his unique personality. We are honored that he has joined us to serve as a brand ambassador,” Bowers concluded.